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A Journey of Renewal and Empowerment

FER JIMENEZ - CREATIVE DIRECTOR

Hello everyone! Fer Jimenez here, laying it all out in this blog to share a key chapter in my journey — the transformation of Fernanda Jiménez Design into Atheria Studio.

For me, 2023 was a mix of magic and madness. Personally, it was beautiful, I got to travel to Iceland, met amazing new friends, and started living seasonally and slowly, but on the professional front, it felt like I was on the edge of a cliff. The truth slapped me in the face — I had been waiting for my business to bloom instead of steering its growth. Freelancing, while liberating, subtly held back my potential. I was missing strategy, direction, and a voice that truly echoed my essence.

The Dive into Rebranding

And with this epiphany, Atheria Studio was born. This isn’t just a switch of names; it’s a rebirth, a chance to redefine, refine, and reemerge stronger than ever. Atheria Studio embodies the passion that runs through my veins — a passion for crafting brands that not only catch eyes but deeply connect with their core.

From Scary to Empowering

Rebranding is a metamorphosis, a tool for empowerment. It’s about breaking free from stagnation, rewriting your narrative, and revealing your authentic self to the world. The choice to rebrand emerged from a place deep within my heart and soul — a place filled with the desire to create, to evolve, and to foster a community.

Growth and Passion

I’m not just offering design services; I’m extending a hand to fellow creatives navigating the often dangerous waters of self-employment. Your brand isn’t just a visual identity; it’s a reflection of your growth, your passion, and your dreams. I aim to be the guiding force, the ally who helps you redefine and amplify your brand’s voice.

Atheria Studio: Your Partner in Empowerment

So here I am, making a commitment. Atheria Studio isn’t just a brand; it’s a promise to pour my all into your dreams, to transform your brand into a compelling storyteller, and to be the ally you need on your journey. Let’s build something beautiful, something empowering. Let’s redefine your brand, together.

Ready? I’m here for it all — the growth, the transformation, and the empowerment. Let’s make your brand’s story extraordinary.